The company – Country Publications Ltd
Established in 1939, we have grown into the leading regional publisher in England. We publish five successful magazines – The Countryman, Dalesman, Cumbria, Lakeland Walker and Down Your Way – as well as highly acclaimed books, calendars, CDs and DVDs.
We are the market leaders in each of the regions we cover, with audited circulations double those of our nearest competitors. With wide appeal to all those who visit or reside in these areas, the outstanding quality of our magazines, in both production and content, ensures they have a long-standing, regular and committed readership.
65% of readers are in the ABC1 social grades, with a high disposable income. They are aged 40+, a growing and important market with increased leisure time. The combined readership of our magazines is around 500,000. (We know from our market research around five people read each magazine).
Magazine advertising works!
It has long been acknowledged that repeat advertising in the right magazine is key to increasing consumer interest and demand. This is particularly so with our publications due to the high percentage of readers who purchase every issue – close to 90%. Not only is your message getting to a targeted audience on a regular basis but the long shelf life and high pass-on rate of our magazines means that your product is constantly in the minds of our readers.
Almost 100,000 copies of our titles are available in both major and specialist retail outlets in Yorkshire and Cumbria, and also in the main areas of population from which visitors are drawn – this is the largest circulation of any group of regional magazines in Britain. The magazines are distributed through newsagents, supermarkets, petrol stations, tourist information centres, railway stations and visitor attractions.
We offer an impressive range of opportunities to deliver maximum response. To complement traditional advertising, customers can also access our readers via loose inserts, direct mail, website advertising and sponsorship. This combination provides a strong promotional mix of long-term advertising response and the immediate impact of direct mail and inserts.