Established in 1939, we have grown into the leading regional
publisher in England. We publish four successful magazines, The Countryman,
Dalesman, Cumbria and Down Your Way, as well as highly acclaimed
books, calendars, audio tapes, videos and DVDs.
We are the market leaders in
each of the regions we cover, with audited circulations double those of our nearest
competitors. With wide appeal to all those who visit
or reside in these areas, the outstanding quality of
our magazines, in both production and content, ensures
they have a long standing, regular and committed readership.
of readers are in the ABC1 social grades, with a high disposable
income. They are aged 40+, a growing and important market with
increased leisure time. The combined readership of our magazines
is around 500,000. (We know from our market research around 5
people read each magazine).
It has long been acknowledged that repeat advertising in the
right magazine is key to increasing consumer interest and demand.
This is particularly so with our publications due to the high
percentage of readers who purchase every issue - close to 90%.
Not only is your message getting to a targeted audience on a
regular basis but the long shelf life and high pass-on rate of
our magazines means that your product is constantly in the minds
of our readers.
Almost 100,000 copies of our titles are available in both major
and specialist retail outlets in Yorkshire and Cumbria, and
also in the main areas of population from which visitors are
drawn - this is the largest circulation of any group of regional
magazines in Britain. The magazines are distributed through newsagents,
supermarkets, petrol stations, tourist information centres, railway
stations and visitor attractions.
We offer an impressive range of opportunities to deliver maximum
response. To complement traditional advertising, customers can
also access our readers via loose inserts, direct mail, website
advertising and sponsorship. This combination provides a strong
promotional mix of long term advertising response and the immediate
impact of direct mail and inserts.
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